If you want to sell more property in 2022, start looking for the best real estate marketing tools. You have to choose tools that are all a significant part of an effective and successful marketing strategy.
Once you get insight into those tools, you’ll enjoy selling more properties effortlessly. Putting houses under contract quicker will be a breeze. It will help you generate new listings, get high-quality leads and help build and nurture close relationships with potential clients.
So, here we have come up with the five ultimate real estate online marketing tools to help you sell more property this year. Let’s check out what works for your real estate business!
Use CRM for Managing your Tech Stack
It’s common to get social media as the first recommendation as an ideal real estate marketing tool. No worries, social media is also essential, and it’s discussed in the later section. However, there’s something more significant than Instagram and Facebook for real estate marketing – a CRM.
CRM or Customer Relationship Management software is a marketing tool that compiles and integrates all other tools in your marketing arsenal into one place.
These marketing tools, including your tech stack, have a significant and explicit purpose of serving your real estate marketing strategy. However, if you manage your website in one place, email in another, and social media in yet another, it becomes time-consuming and challenging to line up your marketing efforts.
Here, using CRM enclose all these tools into a single, easy-to-use, convenient platform to let you track every lead generated for your agency. Although multiple CRM software is available in the market, it’s best to get started with HubSpot. They offer a completely free version of CRM, which is excellent for beginners.
Bring Social Media Into Your Real Estate Marketing Tool Arsenal!
It’s common to hear and read from different marketers that social media is one of the most effective real estate marketing tools this decade. Social media platforms like Instagram, Twitter, Houzz, and Facebook are ideal for starting your real estate agency marketing campaigns.
As you may already know almost all about this marketing tool, it’s best to give you its gist. To summarise, social media has emerged as an amplification tool for the uprising marketers, especially in the real estate industry.
Regardless of the platform you pick, it’s a great way of showing and advertising beautiful imagery of the property, new developments, and homes to reach a wider audience.
A consistent and shareable real estate social media marketing will help you get a wide-ranging array of potential leads while boosting your brand awareness in the market. A strong social media presence also adds to your brand’s credibility.
Use your Website as a Robust Marketing Tool
Almost every real estate development and agency misses their website and doesn’t consider it their marketing tool.
Instead, you shouldn’t repeat the same mistake and start using your website as a sturdy marketing tool to witness profound and positive outcomes. Your real estate website is your self-owned digital platform, which, if optimized in the best way, can yield you more visitors, who could ultimately turn into qualified prospects and customers.
You can use your website as a real estate online marketing tool with the help of the following tactics:
- Blogging: For engaging in more of the website traffic
- SEO: To boost your website’s Google ranking for relevant keywords
- Content Offers: To turn your website traffic into qualified leads who wants to buy property
Leverage the Power of Email Marketing!
Your social media platforms and website are marketing tools that help you get new leads? But what’s next? How do you turn them into customers?
You’ll have to use email marketing as one of the most potent tools. It’s highly effective, especially if you want to do luxury real estate marketing.
To use this marketing tool, first, you must collect all the email IDs of the qualified leads. Then, you’ll have to start sending them targeted and appealing emails to ensure the best engagement.
If you have a real estate agency, use real estate email marketing to generate more sales of the newly listed properties to the prospects if it matches their search criteria. In addition, you can ensure segmentation for your email lists to avoid the hassle of sending out updates manually.
However, if you’re a real estate developer, use email marketing to update your qualified leads about new things happening with your property development. Let them know if you’ve only a few properties left, if you released some new lots, or introduced a new development project.
It will help keep the leads engaged with your real estate development company.
Chatbots: An Excellent Marketing Tool of the Era!
There’s no doubt that chatbots are one of the most effective and exceptional real marketing tools. Why so, you may ask? Well, let’s consider a few things about the property buyers.
Most prospective property buyers will scroll through the virtual property tours at your website or social media channel on the weekends and usually at night.
Although you will try to be there or keep your customer service rep as much as possible, most leads will come up with their query at midnight or late at night on the weekend.
This is where the chatbots come to help.
These amazing marketing tools will help serve your prospects 24/7 to keep them engaged around the clock.
You can either set the chatbots to send messages directly, or you can program it with multiple questions to ask, or you can create and integrate them in a way that they ensure complete interaction with the prospective leads.
Regardless of how you begin, every chatbot will effectively make your real estate service available to the leads whenever they want to engage with your company. It can help you with vast lead generation.
The available options for real estate marketing tools are plenty. However, there’s always some new website or a new app that keeps seeking your attention and claims to be the next big thing.
After investing in a robust real estate marketing strategy, you can personalize your email marketing plans, website, and chatbots. Therefore, the right tools will surely boost your real estate business. You will increase your chances of signing more listing contracts.
It will help your real estate agency grow and future-proof your digital presence.
When it comes to popularising your real estate business and selling more property, high-quality automated tools help greatly. So, get access to all these tools, streamline your business operations, and start selling more property from today.